WinningWithAI.com / FAQ / Do I Need to Be Technical?
Do I Need to Be Technical?
No. If you can use a phone, email, or a browser, you can follow a Winning With AI seminar. The room is plain English from the first minute, with no coding and no assumption that you already understand AI. It is hands-on and built on real business examples, with time for your questions.
- No coding, at any point.
- No assumption you have used an AI tool before, or read anything about AI.
- If you can use a phone, email, or a browser, you are qualified to be in the room.
- A hands-on evening built on real business examples, with time for your questions.
The short answer, and why it is not a marketing line
No. If you can use a phone, email, or a browser, you can follow this. That is the whole requirement, and it is worth explaining why it is a genuine one rather than the thing every training says to get you in the door.
AI is the first major technology in a long time where the interface is a sentence. You do not configure it. You do not learn its menu structure. You tell it what you want in the same words you would use with a competent new hire, and it does the work. The skill being taught in the room is not a technical skill. It is knowing what to ask for, recognizing when the answer is good, and knowing what to do with it.
Those are judgment skills. You already have them about your own business. Nobody in the room knows your customers better than you do.
What "not technical" usually actually means
When people say they are not technical, they almost never mean they cannot operate a computer. They mean something more specific and more reasonable: that every previous attempt to learn something like this was explained in a language they were expected to already speak.
That experience is real and it is not your fault. Most AI explanations are written by people who find the subject obvious, for people who already find it obvious. The vocabulary arrives before the point. Twenty minutes in, you are not confused about AI, you are confused about the explanation, and the sensible conclusion is that this is not for you.
The room is built to break that pattern. The point arrives first, in the form of finished work you can see. The explanation follows, in words that were chosen for you rather than inherited from somebody else.
The fear of the room moving faster than you
One quiet reason people avoid technical training is the worry of falling behind in public. You have sat in that session. Everyone else seems to be keeping up. You are three steps behind, too far in to ask, and the rest of the hour is spent pretending.
The evening is hands-on and built on real business examples, with time for your questions, and that time is the part that matters here. A room where questions are expected is a room where being lost is a normal state with an obvious remedy rather than something to hide.
The reason it works at that pace is the absence of a vocabulary barrier. Falling behind in a technical session usually happens the moment a word goes by that you did not know, because everything after it is built on that word. Take the jargon out and there is far less to fall behind on.
The people who get the most out of it are often the least technical
This sounds like flattery. It is not. It is a pattern worth understanding before you decide you are the wrong person for the room.
Somebody who has already spent six months in AI tools arrives with habits, assumptions, and a favorite product to defend. Somebody who has never touched it arrives with the only question that matters: can this do the thing that is currently eating my week. That is a better question, and it gets a better answer.
One attendee put it plainly: no coding experience, no technical background, nothing, and after seeing how to use AI in plain English, they built software and workflows that completely changed their company. The starting point was not a disadvantage.
The skill is not the tool, and the tools keep changing anyway
There is a reason the room does not teach you a product. Whichever tool is best today will be replaced, and the person who learned the buttons has to learn them again in a year.
What does not change is the thinking underneath: describing what you want clearly, knowing what a good result looks like when it comes back, and knowing which parts of a job to hand over and which to keep. That transfers to whatever the tools look like in two years, because it is not a fact about the tools. It is a fact about the work.
This is also the reason a non-technical background stops mattering so quickly. You are not being asked to learn a system. You are being asked to apply judgment you already have, to a task you already understand, through an interface that happens to be a sentence.
What you actually need to bring
A real problem. Not a technical background, not preparation, not a reading list. The evening works best when you arrive with something specific that is currently slow: the follow-up that never happens, the quotes that take an hour each, the marketing that waits on one person, the inbox that never empties.
Bring that, and the demonstrations stop being interesting and start being useful, because you will be watching them through the lens of the thing you actually need fixed.
If you are still not sure
The guarantee is the answer to that. Come to the room, watch the work happen, and decide with your own judgment. If it turns out not to be right for you, tell us before you leave and we will refund your registration fee.
You do not have to be confident in advance that you will follow it. You only have to be willing to find out in a room where the seat is $97 early-bird while available and the guarantee covers the rest.
The short version
- The bar is a phone, email, or a browser. That is the entire technical prerequisite, and it is meant literally.
- The skill is judgment, not code. Knowing what to ask for and recognizing a good answer. You already do this about your own business.
- Hands-on, with time for your questions. A room where questions are expected is a room where being lost has an obvious remedy.
- Bring a real problem, not preparation. The evening lands hardest when you arrive with the task that is currently eating your week.
The rest of the questions
What actually happens at a Winning With AI seminar?
You watch AI applied to real work in plain English: useful pages, customer messages, follow-up, content, notes, summaries, daily tasks, lead handling, and practical next steps. The point isn’t to memorize theory. The point is to see useful output happen live, understand how it works, and know what to do next.
How much does it cost to attend?
The current early-bird seat reservation is $97 while it’s available. Your reservation covers the live room, the AI Business Readiness Checklist, attendee software access and resources included with the event, and the money-back guarantee.
What will you actually demonstrate?
You may see pages, customer messages, review replies, posts, emails, follow-up, notes, summaries, and business examples. The exact examples can change, but the promise is the same: useful work, shown live, in plain English, with the focus on empowering you.
Why is seeing it live different?
You watch the work happen instead of guessing from another article, video, tool list, or sales promise. Seeing it live helps you understand what AI can actually do, where it fits in your work, and what your next step should be.
How is this different from trying AI tools on my own?
On your own, it’s easy to bounce between tools, prompts, and videos without a clear path. At the seminar, you see plain-English demonstrations turn direction into usable work: pages, content, follow-up, customer messages, summaries, and other everyday business output.
Will this only be about websites?
A page or campaign demo may be used as proof, but the bigger point is output across marketing, sales, support, customer replies, follow-up, and daily business work.
Who’s this built for?
It’s built for practical business owners, employees, and managers who want AI connected to customers, follow-up, marketing, support, daily output, and clearer next steps.
How is this different from hiring an agency?
An agency usually starts by selling services, campaigns, and monthly retainers. This seminar is built to empower you first. You see the work built live, learn the plain-English thinking behind it, and get attendee software access and resources included with your event seat so you can take more control before deciding what outside help you still want.
Can this help if I serve customers beyond my local market?
Yes. If your business sells through websites, funnels, ads, referrals, sales calls, content, or national lead flow, the examples still apply. The point is faster lead generation, sales support, follow-up, fulfillment, and daily output.
My team needs this more than I do. Can I send them?
Your team may benefit, but leaders get the most leverage by seeing it first. When the owner or manager understands what AI can help with, it’s easier to decide what to delegate, improve, automate, or stop doing the slow way.
How does this help employees and managers?
Owners use AI to grow the business. Employees and managers use AI to become more productive, more valuable, and better positioned for raises, promotions, or better roles.
How does this help me stay valuable at work?
The seminar is designed to help you become the person who can use AI to get clearer, better work done faster.
Will my boss pay for it?
Maybe. But the skill belongs to you. If you learn it first, you become more valuable wherever you work, whether your company pays for it or not.
Who’s Mike Filsaime and why should I listen to him?
Mike has spent decades building and teaching digital business. His companies and platforms include WebinarJam, EverWebinar, Kartra, Groove.cm, and Scale.gg. The reason he is teaching this is simple: he has helped people cross major technology shifts before, and AI is the next one.
Will Mike be involved in the seminar?
The page is built around seeing Mike teach AI in plain English. Choose your city and date from the current schedule to see the reservation details for that event.
What happens after the seminar?
You’ll leave with the included resources, practical examples, and simple ways to keep using what you saw live.
How do I reserve a seat?
Click your state on the map, choose the city and date closest to you, and follow the reservation details. Seats are limited in each room, so the safest move is to choose your city while the early-bird reservation is available.
What if I still have a question?
Use the contact page or choose the seminar closest to you and ask us directly. The goal is clarity, not pressure.
Other questions people ask first
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