Use AI to build your Santa Fe business smarter
A live training evening for business owners and professionals in Santa Fe. Learn how to use AI to reach customers strategically, streamline your operations, and stay competitive. Taught by someone who's built digital businesses for 25 years and understands practical application.
Coming soon to Santa Fe, NM. The date and venue are not set yet. Pre-register to be the first alerted when they are.
Pre-register for the seminar in Santa Fe
What is the seminar in Santa Fe, NM?
Winning With AI brings a live seminar to Santa Fe for business owners ready to harness AI for growth. Learn customer acquisition systems, operational workflows, and scaling strategies from a 25-year digital business veteran who makes technology work for real businesses.
- Format: Live evening workshop in Santa Fe, New Mexico
- Audience: Business owners, creative professionals, service providers, entrepreneurs
- Teaches: AI-powered customer acquisition and operational efficiency
- Instructor: 25-year digital business pioneer with deep AI expertise
- Delivers: Actionable systems to implement immediately after the event
The evening in Santa Fe, explained
This is an interactive seminar for business owners and professionals in the Santa Fe area. You'll learn specific AI workflows for finding and reaching customers, automating repetitive work, and using information to make better business decisions. The instructor focuses on practical application, not abstract technology concepts.
Santa Fe's business environment values thoughtful, intentional growth. This seminar respects that sensibility. It's grounded in real examples, tested with hundreds of business builders across different industries and business models, and focused on what actually works.
You'll understand where AI fits into your specific business strategy and walk away with clear, step-by-step systems you can begin using immediately. The focus is always on business outcomes, serving your customers better and freeing up your time for work only you can do.
Is AI worth it for a small business in Santa Fe, New Mexico?
If you manage customer acquisition, you'll learn AI systems for researching and reaching your ideal customers without manual outreach becoming overwhelming. If you handle operations or administration, you'll see how to automate routine work that currently consumes your time.
An evening investment has immediate return if even one bottleneck gets addressed. Most attendees find multiple applications within their business by the session's end. You'll also connect with other Santa Fe business owners working through comparable growth challenges.
Santa Fe's business market rewards businesses that operate thoughtfully and serve their communities well. Entrepreneurs who adopt AI-powered workflows move faster while maintaining the quality and intentionality that sets them apart. This seminar gives you systems that work at that level.
A practical AI seminar built for Santa Fe businesses
Government and administrative work in Santa Fe requires precision and relationship-building. The seminar covers AI workflows for communication, documentation, and data organization that maintain the personal touch while reducing routine work.
The art market and tourism economy depend on understanding and reaching customers with specific interests. The seminar teaches customer research and targeted outreach systems that work when you're marketing to dispersed, niche audiences.
Small service businesses and creative professionals thrive in Santa Fe by offering high-quality, personalized work. The seminar covers efficiency systems that let you serve more clients without compromising quality or personal attention.
What Santa Fe attendees walk away with
- Targeted customer research. Systems for understanding your ideal customers deeply, then finding where they gather and what messages reach them.
- Personalized outreach. How to communicate with dozens or hundreds of customers individually without manual writing for each one.
- Operational automation. Specific workflows to remove routine administrative and documentation work from your plate.
- Customer insight extraction. Techniques for analyzing what your existing customers tell you so you know what to emphasize and how to grow.
- Efficiency without sacrificing quality. AI systems that speed up your work without compromising the craftsmanship or personal touch your customers value.
- Strategic growth planning. Framework for deciding which AI applications address your biggest bottleneck and give you the most leverage for growth.
Who the Santa Fe seminar is for
Santa Fe business owners and entrepreneurs
Learn AI systems that help you grow while maintaining quality and intentional business practices.
- Customer research and targeting
- Operational efficiency
- Thoughtful scaling
Creative professionals and service providers
See how AI handles routine work so you focus on high-quality, personalized client deliverables.
- Client communication
- Documentation automation
- Workflow optimization
Government and administrative leaders
Discover AI systems that improve constituent service and internal coordination without removing the personal element.
- Request processing and routing
- Documentation generation
- Data organization
A live seminar vs. free videos vs. an online course
| This live seminar | Free online videos | Self-paced AI course | |
|---|---|---|---|
| Format | Live event in Santa Fe with real-time interaction, questions answered by an experienced instructor, and peer networking with local business owners. | On-demand content you consume independently. No dialogue with creator or peers about how it applies to your business. | Structured modules at your pace. Comprehensive content but isolating, you move through alone and must problem-solve implementation independently. |
| Context for Santa Fe business | The instructor and attendees help you see specifically how each strategy works for your Santa Fe business and community. | Generic business content. Requires you to figure out what translates to your local market and customer base. | Broad coverage that may not reflect the specific dynamics of Santa Fe's art market, tourism economy, or government sector. |
| Instructor experience | 25-year veteran actively running businesses and testing these AI workflows. Brings current, field-tested wisdom. | Content creator, but background and business experience often unclear. | Professional instructors with strong teaching design, but not necessarily people currently operating businesses and applying these strategies today. |
| Community | Spend the evening with other Santa Fe business owners. You build a network of peers working on similar growth challenges. | Solo learning. Any community features (comments, forums) rarely spark meaningful connection or mutual support. | Discussion forums are available but typically inactive. Most people complete courses without peer interaction. |
| Implementation | Leave with prioritized step-by-step systems and guidance on which workflow to implement first based on your bottleneck. | Information without strategic framework. You're responsible for figuring out what matters and where to start. | Well-organized lessons help learning, but without external guidance, implementation often gets delayed or forgotten. |
What is Santa Fe, NM actually like?
Santa Fe is a city of artists, professionals, and small business owners who value craft and intentionality. The art market, tourism, government, and local services drive the economy. Business here often prioritizes quality and community impact alongside financial success.
People who move to or build businesses in Santa Fe tend to care about how their work affects their community and customers. They want to grow thoughtfully, not just maximize scale. This creates an environment where strategic, purposeful business decisions matter.
Santa Fe's location and distinctive character mean businesses often serve customers beyond the city. Tourism brings visitors; the art market attracts collectors nationally; proximity to Los Alamos and state government creates professional services demand. Smart businesses here think regionally or nationally while staying grounded in local relationships.
How Santa Fe businesses are using AI right now
Tourism and hospitality businesses in Santa Fe are using AI to research visitor patterns and generate targeted marketing content for different seasons and customer interests. Art galleries are using AI to research collector profiles and craft personalized outreach to previous buyers. Government offices are using AI to process permit applications and constituent requests, categorizing and routing them so staff can focus on decisions and problem-solving.
Service professionals in Santa Fe are using AI to draft proposals and contract language, then reviewing and customizing them for each client. Marketing teams are using AI to generate multiple variations of promotional copy and test which messages resonate with local and tourist audiences. Business owners are using AI to organize and analyze customer feedback and historical data, identifying what really drives repeat business and referrals.
Headlined by Mike Filsaime
The Santa Fe session is taught by Mike Filsaime, who spent 25 years building digital businesses before he started teaching AI. He built Groove, Kartra, WebinarJam, and EverWebinar, which means the workflows in this room come from someone who had to make them work in his own companies first.
He is a pioneer in AI and online business, and his reputation rests on plain English. No jargon, no theory for its own sake, no assumption that you already know what a model or a prompt is. If you can describe the job you want done, you can follow what he shows you.
In Santa Fe he works through the moves in front of the room, live, with time for questions from the people actually sitting there. You see the workflow built rather than described, which is the part that does not survive a recording.
People who have seen this in action
I had no coding experience. No technical background. Nothing. After seeing how to use AI in plain English, I built software and workflows that completely changed my company.
My project lead was wearing too many hats, and the team felt it. This one event showed us how AI could take that work off people's plates. The impact on our sanity has been massive.
Thank you for your incredible knowledge and insight. It made a powerful impact. I don't take anyone's time lightly, least of all someone with your level of marketing genius.
He'll not only make it simple, he'll make it very profitable.
Coming soon to Santa Fe
We have not set the Santa Fe date yet. Pre-register and you will be the first to know when we do, before seats go on sale to everyone else.
Pre-register for the seminar in Santa Fe
Santa Fe questions and answers
Is the Santa Fe seminar right for small and solo entrepreneurs?
Yes. The strategies work at any scale. Many attendees are solo founders and small business owners. The systems scale with your business and the instructor helps you see how to adapt them to your specific size and model.
Will this seminar help with my creative or service business specifically?
Yes. The seminar covers strategies relevant to service businesses, creative professionals, tourism, and retail. The instructor has worked with all these business types and discusses how to adapt workflows to your specific sector.
Who teaches the Santa Fe seminar?
Mike Filsaime, who has 25 years building digital businesses and pioneering AI applications. He teaches in clear language, always focused on practical implementation and real business results.
When will the Santa Fe seminar be held?
The date and venue are being confirmed now. Pre-register to get priority notification when the event is officially scheduled and secure your spot early.
How do I pre-register for the Santa Fe event?
Enter your name, email, and briefly describe your business. You'll receive priority confirmation when the event details are released, plus foundational AI resources to review before the seminar.
Will I be able to ask questions during the Santa Fe seminar?
Yes. The format includes time for questions throughout the evening. The instructor is there to help you understand how strategies apply specifically to your business.
Is there a virtual or remote attendance option?
The seminar is held live in Santa Fe. The in-person format is central to the value, you interact directly with the instructor and build connections with other local business owners.
What's the cost of attending the seminar?
Pricing will be released when the event is officially announced. Early pre-registers often receive special pricing and benefits not available to those signing up later.
Will the seminar content be relevant if I already have some AI tools in my business?
Yes. The seminar teaches strategy and integration, not just individual tools. You'll learn how to coordinate AI across customer acquisition, operations, and decision-making for maximum business impact.
Other New Mexico seminar cities
All New Mexico cities | Every seminar city by state | AI for small business | Is an AI seminar worth it? | Who teaches it | Find a seminar near you