Winning With AI Comes South to Santa Fe
Cerrillos Road, the Railyard, the shops off the Plaza, the offices along St. Michael's Drive: whoever runs those places is who fills this room. Contractors and cleaners, restaurants and salons, offices, nonprofits, online sellers, and one-person operations, all working the same tools on their own customers. Plain language throughout, and nothing to install.
Coming soon to Santa Fe, NM. The date and venue are not set yet. Pre-register to be the first alerted when they are.
Pre-register for the seminar in Santa Fe
What is the seminar in Santa Fe, NM?
Winning With AI is a live, in-person evening in Santa Fe, New Mexico, open to owners and managers of every kind of small business in the area, whatever the work. In plain English you practice using AI for customer replies, follow-up so leads do not go cold, quotes and proposals written from notes, marketing produced in batches, fewer scheduling messages, and routine written admin. The evening also draws a clear line around the work to keep away from it.
- Shape of the night: One evening in Santa Fe, in person, bring a laptop if you like
- Who attends: Owners and managers across unrelated businesses, from solo operators to small crews
- Taught by: Mike Filsaime, 25 years building companies, including Groove, Kartra, WebinarJam, and EverWebinar
- Ground covered: Replies, follow-up, quotes, batch marketing, scheduling, written admin, and the limits of the tools
- What it costs: $49 early-bird while available, with a money-back guarantee
What does the evening in Santa Fe actually cover?
Every example is worked in front of you rather than described. A reply written to the person who emailed on Sunday. A price built from a voice note recorded on the way down from Tesuque. A month of posts assembled out of photos already taken. A follow-up message to a customer from last spring.
The mix of businesses in the room is the useful part. A tile setter working Eldorado, a caterer near the Railyard, a bookkeeper on St. Michael's, and a gallery on Canyon Road all lose the same two hours a day, and the tools that give those hours back are identical for all four.
It is one evening. Nothing gets sold at the back of the room, no course arrives in your inbox afterward, nothing renews on your card.
Is AI worth it for a small business in Santa Fe, New Mexico?
The work that eats a Santa Fe week is rarely the work you trained for. It is the same answer typed again, the quote you never wrote up, the invoice reminder you dread sending, the post that was supposed to go out last Thursday. AI is good at all of that.
The evening is just as specific about what not to hand over. What you charge, a customer who is upset, anything the public reads with your name on it. Those stay yours, and knowing that keeps you out of trouble later.
You decide whether it was worth the evening, in the room, working on your own business. If it was not, say so before you leave and the registration fee is refunded.
Why is this AI seminar built for Santa Fe businesses?
Santa Fe runs on a season. Summer fills the calendar past what a small crew can handle and November thins it right out. Something that keeps replies quick through July and keeps follow-up alive in the slow months earns its place fast here.
A lot of business in this town happens because somebody was recommended. That is a good position to be in, and it puts a premium on answering the referral quickly and in writing, before they try the second name on the list.
Distance is part of the job here. Customers come from Eldorado, Pojoaque, Española, Los Alamos, and up the interstate from Albuquerque, so plenty of selling happens in writing before anyone drives anywhere. That writing is exactly what the evening is about.
What do Santa Fe attendees walk away with?
- Replies that do not wait for a quiet hour. The question that came in overnight gets a proper written answer before you open the doors.
- Estimates written the day of the visit. Talk through what you saw and get back a clean estimate to correct and send.
- Follow-up that survives a busy season. The people who asked during the rush still hear from you in the slow month, with no list to maintain.
- Marketing built in one block. A month of posts, emails, and listings drafted in a single sitting instead of one panicked hour each week.
- Fewer messages to set a time. The back and forth over times happens in writing, once, and the calendar reflects it.
- What stays in your hands. The evening is as clear about pricing, hard conversations, and public writing as it is about what to delegate.
Who is the Santa Fe seminar for?
What owner-operators in Santa Fe get out of the Santa Fe evening
The same person quotes the work, does the work, and sends the bill.
- Handle more without hiring
- Answer while it still matters
- Get the desk work off your night
What trades and crews across the county get out of the Santa Fe evening
Builders, tile setters, painters, landscapers, cleaners, movers, and anyone pricing a job on site.
- Estimates written same day
- Wake up quotes that went quiet
- Keep records without a night shift
What shops, studios, offices, and nonprofits get out of the Santa Fe evening
Restaurants, salons, gyms, galleries, retail, agencies, online sellers, nonprofits, and accounting, legal, dental, and medical offices.
- Answer common questions once
- Book with fewer messages
- Reach the people who bought before
How does a live seminar compare with free videos and an online course?
| This live seminar | Free online videos | Self-paced AI course | |
|---|---|---|---|
| Format | One Santa Fe evening, in a room, where your question gets answered while everyone watches. | You watch by yourself and guess at the parts that do not match your screen. | Modules waiting for a free evening that does not come in high season. |
| Who it is for | Any business in the Santa Fe area, whatever it sells, with no background assumed. | Made for a viewer who already knows the terms. | Broad content that rarely reflects a small local operation. |
| Local footing | Examples use the kind of work done here, and the seasonal swing gets addressed head on. | Nothing in it accounts for where you work. | Written for a national audience with no local detail. |
| Other people there | Santa Fe owners in unrelated lines of work, trading what worked and what flopped. | No one to compare notes with. | A discussion board that has gone quiet. |
| Cost and what follows | $49 early-bird while available, a single evening, money-back guarantee, nothing left running. | Free to watch, costly in hours. | A subscription that keeps charging after you stop opening it. |
What is Santa Fe, NM actually like?
The Plaza sits at the middle of it, with Canyon Road climbing east, Guadalupe Street and the Railyard just west, and Cerrillos Road running southwest as the main commercial spine. St. Michael's Drive carries a second stretch of everyday business.
The city sits at about seven thousand feet against the Sangre de Cristos, with Museum Hill above the south side and the ski area forty minutes up the mountain. Tesuque, La Cienega, and Eldorado ring the edges, and I-25 puts Albuquerque an hour away.
The calendar has its own landmarks. Indian Market in August, Zozobra in September, farolitos along Canyon Road in December. Those weeks bring visitors and traffic no ordinary week matches, and most small businesses here plan around them.
How Santa Fe businesses are using AI right now
The writing goes first. A question that came in overnight gets a clear answer before the shop opens. A walkthrough turns into a written estimate without a night at the desk. The description that has to say the same thing in four places gets drafted once and adapted. A note goes out to everybody who asked during the rush and never heard back.
Then the record keeping. A pile of customer notes sorted into something usable. A long thread cut down to three lines before a meeting. The instruction sheet that only exists in your head, finally written so somebody else can follow it. A standard document filled in for the fiftieth time, in a couple of minutes.
Who teaches the Santa Fe seminar?
Mike Filsaime teaches this one. Before he taught anything he spent 25 years building companies, among them Groove, Kartra, WebinarJam, and EverWebinar, so the workflows on screen in Santa Fe were solving his own problems long before they were a lesson.
He works in plain English by design, with no jargon and no assumption that any of this is familiar. Say what you want done in ordinary words and the steps make sense.
Everything gets built live in front of the Santa Fe room, with questions taken as they come. That live build is the piece a video cannot hand you.
What do people who have seen this say about it?
I had no coding experience. No technical background. Nothing. After seeing how to use AI in plain English, I built software and workflows that completely changed my company.
My project lead was wearing too many hats, and the team felt it. This one event showed us how AI could take that work off people's plates. The impact on our sanity has been massive.
Thank you for your incredible knowledge and insight. It made a powerful impact. I don't take anyone's time lightly, least of all someone with your level of marketing genius.
He'll not only make it simple, he'll make it very profitable.
When is the seminar coming to Santa Fe?
We have not set the Santa Fe date yet. Pre-register and you will be the first to know when we do, before seats go on sale to everyone else.
Pre-register for the seminar in Santa Fe
What do people in Santa Fe ask about the seminar?
Who is the Santa Fe Winning With AI evening meant for?
Any owner or manager of a business in or around Santa Fe, in any line of work. Contractors, restaurants, salons, gyms, cleaners, shops, galleries, agencies, nonprofits, online sellers, offices, and one-person operations all belong there, because the tasks being handed to AI are the same for all of them.
Do I need any experience to get value from the Santa Fe seminar?
No. It starts from nothing, in plain language. If you can write an email you can follow every step, and nothing needs installing before you arrive.
Is the Santa Fe seminar only for creative or art-related businesses?
No. The evening was put together so nothing depends on what you sell. Any business that answers customers, sends prices, does marketing, or writes documents gets the same use out of it.
What will I be able to do the day after the Santa Fe evening?
Draft customer replies, follow up with people who went quiet, turn notes into written estimates, produce a batch of marketing, handle scheduling in writing, and get routine paperwork drafted. Each one is practiced in the room.
What does a seat at the Santa Fe seminar cost?
$49 early-bird while available. Attend the evening, and if it is not right for you, say so before you leave the room and the registration fee is refunded.
Has a date been set for the Santa Fe seminar?
Not yet. Pre-registration is open, and pre-registered names are the first told when the Santa Fe date and venue are confirmed.
How do I pre-register for Santa Fe?
Use the registration button on this page. That adds you to the list contacted first once the details are locked.
Who teaches the seminar in Santa Fe?
Mike Filsaime. He spent 25 years building companies, including Groove, Kartra, WebinarJam, and EverWebinar, and he teaches in plain English, building each workflow live.
Is there an online option instead of attending in Santa Fe?
No. It is one live evening in person, because the point is working the tools on your own material with somebody there to ask.
Where does the Santa Fe evening sit in the wider program?
The Santa Fe room is one stop on Winning With AI, the touring live AI seminar Mike Filsaime teaches one evening at a time in cities across the United States. Same teacher, same demonstrations, same money-back guarantee in every city; the examples change to match the businesses in the room.
Which other New Mexico cities have a seminar page?
All New Mexico cities | Every seminar city by state | AI for small business | Is an AI seminar worth it? | Who teaches it | Find a seminar near you