A Live Michigan Evening: Winning With AI
Two peninsulas, a lot of lake shore, and plenty of businesses where the owner is also the one answering the phone. The evening stays on what AI does today for that person.
What is the seminar in Michigan?
Michigan business owners of every type belong at Winning With AI, from a Corktown restaurant to a Traverse City landscaping crew to a Grand Rapids dental office. It is one live evening covering AI on the work that fills a week: customer questions, follow-up on leads, quotes and proposals built from rough notes, marketing produced in batches, scheduling with less back-and-forth, and routine written admin. Mike Filsaime teaches it in plain English. No coding, no prior experience, nothing to buy afterward, and $49 early-bird while available.
- Michigan is two peninsulas joined by one bridge, which makes drive time the deciding factor in where people shop and who they call.
- Business districts here get named by street: Front Street in Traverse City, Wealthy Street in Grand Rapids, Eastern Market in Detroit, Washington Street in Marquette.
- Lake-effect winters push whole categories of Michigan work into a short season and then into a long slow stretch.
- Northern Michigan towns swell with summer visitors and shrink again by October, so one shop can serve two different customer bases in a single year.
Which cities in Michigan have a seminar page?
- Detroit, MI · Coming soon. Pre-register to hear first.
- Grand Rapids, MI · Coming soon. Pre-register to hear first.
What happens on the night in Michigan?
This is one night in a room with other owners, in person, with the tools open on a screen where you can watch exactly what goes in and what comes back out. You bring a laptop and your own work to test it on.
Twenty-five years of company building sits behind what Mike Filsaime teaches here, including WebinarJam, EverWebinar, Kartra, and Groove. He explains it in plain English and types the examples live rather than showing slides about them.
The evening also spends real time on limits. Pricing calls stay yours. So does any conversation with an unhappy customer, and anything public enough to affect your name around town.
How business actually works in Michigan
Metro Detroit is a patchwork of neighborhood districts, Corktown, Eastern Market, Midtown, Southwest, each with its own mix of restaurants, shops, trades, and offices serving people who live within a few blocks. Dearborn, Royal Oak, and Ferndale pull their own crowds, and an owner there competes on being close and being reliable.
West Michigan runs differently. Grand Rapids has grown a dense band of independent business along Wealthy Street and up through Creston, with Holland and Muskegon feeding customers in from the lakeshore. Kalamazoo, Lansing, and Ann Arbor add university calendars, so demand arrives and disappears on a schedule everyone learns to plan around.
North of Clare the map opens up. Traverse City, Petoskey, and the towns along M-22 pack a season into a few months, and up in the Upper Peninsula, Marquette and the Soo serve wide areas with very few people. Flint, Saginaw, and Bay City sit in between, older cities where long-standing family businesses hold on through repeat customers. Across all of it the same shortage shows up: not enough hands for the paperwork side of the work.
How Michigan businesses use AI right now
An Eastern Market shop owner has the overnight messages drafted and waiting before the doors open. A Southwest Detroit roofing crew records notes from a walkthrough and has an estimate written up from them. An Ann Arbor cleaning service sends follow-up on open quotes without anyone having to remember to.
A Grand Rapids gym drafts a season of emails at once. A Traverse City landscaper writes proposals from voice notes taken in the truck. A Marquette accountant turns the instructions she repeats constantly into a standard document she can send every time.
A Lansing nonprofit gets minutes and a task list out of a two-hour board meeting. A Kalamazoo salon trims scheduling to one exchange. A Flint repair shop finally has the marketing written that was sitting on a napkin. Judgment calls on price, and any conversation that needs care, stay with the owner.
What do Michigan attendees take home?
- Clear the overnight pile before you open. Messages stack up between closing and opening. AI drafts the replies in the voice you already use, so the morning starts with approvals rather than typing. A Corktown counter and a Marquette shop both open to an inbox that is handled.
- Write the estimate from what you said out loud. Talk through the walkthrough on the drive back and those notes come out as a written estimate. You set the price, always. What AI does is the writing and the formatting, not the judgment.
- Keep quotes from going cold in the follow-up gap. The second message is the one nobody sends. AI keeps the list of who is waiting, drafts the check-in, and matches how you write. A Kalamazoo shop stops losing work to silence.
- Get a season of marketing done in one sitting. Northern Michigan has no time to write a post a day in July. Produce the emails, captions, and offers for a whole stretch in one session, schedule them out, then go run the season.
- Turn a long meeting into minutes and a task list. Board meetings and crew meetings produce talk and no record. Hand AI the notes or a recording and it returns minutes, decisions, and who owes what. A Lansing nonprofit sends them out the same evening.
- Keep the judgment calls off the machine. Pricing, an upset customer, anything going out publicly under your name: those stay with you. The evening names those limits plainly instead of pretending the tools are good at them.
What do people who have seen this say about it?
I'm a tougher critic, but Winning With AI blew me away. One idea showed me how to save thousands of dollars a month.
I had no coding experience. No technical background. Nothing. After seeing how to use AI in plain English, I built software and workflows that completely changed my company.
My project lead was wearing too many hats, and the team felt it. This one event showed us how AI could take that work off people's plates. The impact on our sanity has been massive.
Thank you for your incredible knowledge and insight. It made a powerful impact. I don't take anyone's time lightly, least of all someone with your level of marketing genius.
What do people in Michigan ask about the seminar?
Is the Michigan seminar worth attending if my business is not technical at all?
That is the point of it. Everything is shown in plain English with the screen visible, no coding, and nothing that needs a technical person to keep running afterward.
What kinds of Michigan businesses actually show up to this?
Every kind. Contractors, restaurants, shops, salons, gyms, repair crews, landscapers, cleaners, real estate agents, accountants, law offices, dental and medical offices, nonprofits, agencies, online sellers, and one-person operations. The work being covered is common to all of them.
How much is the Michigan seminar, and what if it turns out not to be worth it?
It is $49 early-bird while that lasts. Attend, and if it is not right for you, say so before you leave the room and the registration fee is refunded.
Will I need to buy anything else after the Michigan event?
No. No course, no subscription, no follow-on purchase. The evening stands on its own.
When will Detroit, Grand Rapids, or Traverse City dates be announced?
Michigan dates are not on the calendar yet. Pre-register to be told first and to hold the $49 early-bird rate.
Where do the Michigan dates sit in the wider program?
Every Michigan room is one stop on Winning With AI with Mike Filsaime, the touring live AI seminar Mike Filsaime teaches one evening at a time in cities across the United States. The teacher, the demonstrations, and the money-back guarantee are the same in every city; the examples change to match the businesses sitting in the room.