Washington Owners, Winning With AI Is Next Up
Plenty of the software the rest of the country runs on gets written inside this state, and the shop owner four blocks from the office writing it still has nobody explaining it in plain terms. Seattle, Tacoma, Everett, Bellingham, Vancouver, Yakima, the Tri-Cities, and Spokane.
What is the seminar in Washington?
Winning With AI is a single live evening for Washington business owners of every type, whatever the business happens to do. The night stays on six jobs: answering the questions customers repeat, following up so a lead does not go cold, turning notes into quotes and estimates, writing marketing in batches, ending the scheduling back and forth, and drafting routine written admin such as summaries, checklists, and standard documents. Plain English, no coding, no course afterward, $49 early-bird while seats are open.
- The Cascades split the state in two, and Snoqualmie Pass on I-90 is the seam most businesses cross when they cross at all.
- Washington has no state income tax, one reason so many operations here are structured around one or two people.
- Seattle, Tacoma, Everett, and Bellevue sit along one 60-mile stretch of I-5, and traffic on it shapes every service route in the region.
- East of the mountains, Spokane, the Tri-Cities, Yakima, and Wenatchee are separated by an hour or more of open highway apiece.
Which cities in Washington have a seminar page?
- Seattle, WA · Coming soon. Pre-register to hear first.
- Spokane, WA · Coming soon. Pre-register to hear first.
What happens on the night in Washington?
Nothing in the evening asks you to write code, and nothing asks you to know what a model is. Six tasks get demonstrated end to end: the customer questions that repeat, the follow-up that keeps a quote alive, the estimate built out of dictated notes, a month of marketing produced in one sitting, scheduling cut down to two messages, and the routine written admin every business generates and nobody enjoys.
Mike Filsaime runs it. He spent 25 years building companies, Groove, Kartra, WebinarJam, and EverWebinar among them, and he teaches without the vocabulary. Every example gets typed live at the front of the room, in a browser, on the free versions, so you watch it happen instead of hearing about it.
The room ends up mixed the way a Washington business district is mixed: a Ballard remodeler, a Tacoma detail shop, a Bellingham cafe, a Yakima fruit stand, a Spokane law office, a Kent cleaning crew, a Bellevue real estate agent, a dental office in Puyallup, a nonprofit, a couple of online sellers, and several businesses that are one person and a phone. Attend, and if it is not right for you, say so before you leave the room and the registration fee is refunded.
How business actually works in Washington
The wet side runs on one line. I-5 carries Bellingham, Everett, Seattle, Tacoma, Olympia, and Vancouver, and roughly two-thirds of the state's people live within a short drive of it. Inside Seattle the business districts are neighborhood-sized, Ballard, Fremont, Georgetown, Columbia City, West Seattle, and a crew working two of them in one day is fighting the bridges to do it.
Cross Snoqualmie and the scale changes completely. Spokane is its own metro with its own suburbs out in Spokane Valley and Liberty Lake. Kennewick, Pasco, and Richland keep growing along the Columbia. Yakima, Wenatchee, and Walla Walla sit in valleys of orchards, hops, and vineyards, where the calendar is set by harvest and a slow February follows a frantic September.
Water and ferries complicate the rest of the map. Kitsap, Whidbey, Vashon, and the San Juans put customers a boat ride away, so a two-hour job turns into a half day. Out on the Olympic Peninsula, Port Angeles, Sequim, and Aberdeen are far enough from everything that one business often covers a whole county. Whatever the region, the owner is the bottleneck, and that is the part this evening is about.
How Washington businesses use AI right now
The questions that arrive over and over go first. A Bellingham kayak rental gets asked about tides, ages, and what happens if it rains, all season long, and the answers get written once and reused in the owner's own phrasing. A Spokane heating and cooling company turns its service notes into a set of reminders that go out all summer. A Vancouver bakery builds a month of posts on one slow Tuesday.
The unbilled writing goes second. A Tacoma remodeler records a walkthrough on the drive back to the shop and gets the estimate laid out the way that shop always lays it out. A Kennewick freight broker turns a phone call into a summary and a short list of next steps. A Seattle agency drafts the standard sections of a proposal, then a person writes the parts that take judgment.
Then follow-up, scheduling, and the boundaries. The message to the customer who asked in June goes out in July because the tool is tracking it and nobody has to. Appointments get set without a chain of emails behind them. What never gets turned over is stated plainly in the room: pricing decisions, the conversation with an unhappy customer, and anything published under the business name, which a person always reads before it goes out.
What do Washington attendees take home?
- Repeat questions handled in your own phrasing. The handful of things customers always ask get answered once, in your words, and from then on they are handled. Anything unusual still lands with you.
- Quotes written out of a recording, not an evening. Describe the job on the drive back over the pass or across town. The quote comes back in your format. You check the numbers and it goes out the same day.
- Leads that keep hearing from you on their own. Most quotes go quiet rather than getting turned down. The follow-up gets written once and then keeps going out on the schedule you picked.
- Marketing for the whole month, made on one afternoon. Sit down once and produce the emails, the posts, and the announcements together. Rewrite whatever sounds generic and you are done until next month.
- Booking that takes two messages. The tool offers times, confirms the pick, and reminds the day before. No chain of six emails to land a Tuesday appointment.
- Where you tell AI to stop. Pricing calls, the customer who is upset, anything going out in public with the business name attached. Those get named directly so nobody has to guess.
What do people who have seen this say about it?
I had no coding experience. No technical background. Nothing. After seeing how to use AI in plain English, I built software and workflows that completely changed my company.
My project lead was wearing too many hats, and the team felt it. This one event showed us how AI could take that work off people's plates. The impact on our sanity has been massive.
Thank you for your incredible knowledge and insight. It made a powerful impact. I don't take anyone's time lightly, least of all someone with your level of marketing genius.
He'll not only make it simple, he'll make it very profitable.
What do people in Washington ask about the seminar?
Do I need a technical background for the Washington seminar?
No. That question comes up more here than anywhere, given what the state is known for, and the answer is still no. Everything runs in a browser, nothing gets installed, and the free versions are enough to follow every example.
Which Washington cities will host an evening, and when?
Nothing is scheduled in the state yet. Pre-registering puts you on the list for the first night within driving distance, Seattle, Tacoma, Everett, Bellingham, Vancouver, the Tri-Cities, Yakima, or Spokane, and it locks the $49 early-bird rate while that rate exists.
Is the Washington evening aimed at one industry or at all small businesses?
All of them. Restaurants, salons, gyms, contractors, cleaners, landscapers, repair shops, real estate agents, accountants, law offices, dental and medical offices, nonprofits, online sellers, agencies, and single-person businesses get the same use out of it, because they all lose the same hours to the same handful of tasks.
How much is a seat at the Washington seminar and what is the guarantee?
Seats are $49 early-bird while they remain. Attend, and if it is not right for you, say so before you leave the room and the registration fee is refunded. No form to fill out and no waiting period.
What should I bring to the Washington seminar?
A laptop or a phone, and one real task off your own week. Running an actual job of yours through the tools during the evening is the difference between watching a demo and walking out with something already set up.
Where do the Washington dates sit in the wider program?
Every Washington room is one stop on Winning With AI with Mike Filsaime, the touring live AI seminar Mike Filsaime teaches one evening at a time in cities across the United States. The teacher, the demonstrations, and the money-back guarantee are the same in every city; the examples change to match the businesses sitting in the room.