Texas, Here Is Your Winning With AI Night

Six hundred miles of highway can sit between two Texas towns, and the owner in each one is doing three jobs at once. Houston, Dallas, Fort Worth, San Antonio, Austin, El Paso, Lubbock, and the county seats in between.

What is the seminar in Texas?

• Distance is the defining fact of doing business here. El Paso sits closer to San Diego than it does to Houston.
• Four of the fifteen largest cities in the country are inside the state line: Houston, San Antonio, Dallas, and Austin.
• There is no state income tax, which is part of why companies keep arriving from out of state.
• Main streets in places like Fredericksburg, Marfa, and Nacogdoches run on businesses with fewer than ten people.

Which cities in Texas have a seminar page?

• Dallas, TX · Coming soon. Pre-register to hear first.
• Houston, TX · Coming soon. Pre-register to hear first.

What happens on the night in Texas?

Doors open, Mike Filsaime works at the front of the room, and by the end of the night you have watched AI take on the parts of your week you never chose to do. The evening covers answering the questions customers ask over and over, following up so a lead does not sit for three days, turning scribbled notes into a quote or a proposal, writing a stretch of marketing in one sitting, cutting the back and forth out of scheduling, and handling routine written admin such as summaries, checklists, instructions, and standard documents.

It runs in plain English. Nothing typed on screen looks like code, no acronyms get thrown around, and nobody has to have opened one of these tools before walking in. Mike spent 25 years building companies, including Groove, Kartra, WebinarJam, and EverWebinar, and he works every example live in the room instead of describing it on a slide.

The room is mixed on purpose. A roofing crew owner sits near a bookkeeper, a salon owner, a nonprofit director, and somebody who sells online out of a garage in Katy. The daily tasks are the same in all of those businesses, which is why a single evening covers all of them. Nothing is sold at the end, and there is no subscription to sign.

How business actually works in Texas

Texas is less one economy than a dozen regional ones tied together by highway. The Gulf Coast around Houston and Beaumont runs on the ship channel and everything that feeds it. The Dallas and Fort Worth stretch along I-35 and I-30 has been absorbing companies moving in from other states for two decades. Austin grew north into Round Rock and south into Buda until the corridor stopped having gaps.

San Antonio holds military bases, a tourism core along the River Walk, and neighborhoods on the south and west sides where family businesses have run for generations. El Paso keeps its own clock, paired with Ciudad Juarez across the river and closer to two other state capitals than to Austin. The Rio Grande Valley from Brownsville up through McAllen is its own trade corridor. West Texas and the Panhandle spread into county seats an hour apart, where one business often serves three towns.

What ties all of it together for an owner is the driving. A meeting costs half a day. A service call can be sixty miles out and sixty back. When somebody calls a Texas business and nobody picks up, they do not wait, they call the next listing, because the next listing is no harder to reach. That is the specific reason automatic follow-up matters more here than it does in a compact state.

How Texas businesses use AI right now

A fence crew in Denton hands over a photo, a measurement, and four lines of notes, and AI turns them into a written estimate the customer reads that same afternoon. A dental office in Plano uses it to answer the ten things every new caller asks about hours, parking, and what to bring. A tamale kitchen in San Antonio writes a month of posts and two emails in one sitting on a Sunday.

Follow-up is the problem most of the room shares. A landscaper in Sugar Land quotes eleven jobs a week and used to lose four of them to silence. AI sends the second and third message on a schedule the owner sets, in the owner's own wording, so nobody has to remember Thursday. A real estate agent in Amarillo does the same with buyers who toured a house and went quiet. An accountant in Tyler uses it to chase the documents clients keep meaning to send.

The written admin nobody bills for goes to AI too: the safety checklist, the new hire instructions, the summary of a two hour meeting, the standard letter that gets sent forty times a year with three details changed. What stays with the owner gets spelled out in the room. Pricing judgment stays yours. The call with the customer who is upset stays yours. Anything that carries your name in public gets read by you before it goes out. AI drafts, you decide.

What do Texas attendees take home?

• The estimate goes out before you get back to the truck. Take the photo, say the measurements out loud, paste in your notes. AI writes the estimate in your format and your wording, and you read it before it sends. The point is that the customer has it while they still remember calling you.
• Follow-up runs on a schedule instead of on memory. You set the wording and the days. The second message goes out, then the third, to every person who asked about a job and then went quiet. You are not remembering anybody. You are reading replies.
• A month of marketing in one Sunday afternoon. Instead of writing a post on Tuesday and forgetting Wednesday, you sit down once and produce the batch: posts, a couple of emails, the flyer copy. You edit whatever does not sound like you and the rest is done.
• Scheduling stops eating six messages per appointment. The tool offers times, confirms the one that gets picked, and sends the reminder. Across a week of appointments spread over a Texas metro, that is a large pile of small messages you never have to type.
• The paperwork nobody bills for gets drafted for you. Meeting summaries, job checklists, instructions for a new hire, the standard letter with three details swapped. You describe what you need in a sentence, read the draft, and fix what is wrong.
• What you keep away from AI, said plainly. Pricing judgment stays with you. So does the conversation with an unhappy customer. So does anything published under your business name, which a person reads before it goes out. The evening draws that line clearly rather than leaving you to guess.

What do people who have seen this say about it?

Where do the Texas dates sit in the wider program?

Every Texas room is one stop on Winning With AI, the touring live AI seminar Mike Filsaime teaches one evening at a time in cities across the United States. The teacher, the demonstrations, and the money-back guarantee are the same in every city; the examples change to match the businesses sitting in the room.

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