Winning With AI, a Thursday Night in Bethlehem
Every small business around Bethlehem loses the same hours to the same short list of jobs. Somebody has to answer the question, chase the person who went quiet, write the quote, write the marketing, settle on a time, and retype the document that gets retyped every month. On Thursday, August 20, that list gets worked through on stage at Hyatt Place on West North Street, in ordinary words, with the steps typed out where the whole room can copy them. Early bird seats are $49 while they last.
Hyatt Place Bethlehem, 45 West North Street, Bethlehem, PA 18018 · Thursday, August 20, 2026 at 6:00 PM · $49 early-bird seat.
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What is the seminar in Bethlehem, PA?
Winning With AI is a live, in person seminar at Hyatt Place Bethlehem, 45 West North Street, on Thursday, August 20, 2026, at 6:00 PM. It is open to owners, managers, and staff from every kind of small business in Bethlehem and the wider Lehigh Valley, whether that is a shop on Historic Main Street, a heating crew working out of the South Side, a two person office near Lehigh University, or one person running the whole thing alone. Mike Filsaime works the evening through six things: replying to customer questions, keeping follow up going so leads do not go cold, building a quote or estimate out of notes, writing marketing a batch at a time, taking the back and forth out of scheduling, and clearing the routine written admin. Early bird seats are $49 while they last, with a money back guarantee. There is no code to write, nothing to study first, and nothing offered for sale once the room empties.
- Thursday, August 20, 2026, 6:00 PM start, one evening, in person.
- Hyatt Place Bethlehem, 45 West North Street, Bethlehem, PA 18018.
- Open to any small business in Bethlehem or the Lehigh Valley, whatever the trade, the storefront, or the office.
- $49 early bird while seats last. Attend, and if it is not right for you, say so before you leave the room and the registration fee is refunded.
- Explained in plain words start to finish. Nothing to install or learn beforehand.
- No course and no subscription after Thursday. You leave with the steps and that is all.
What does the evening in Bethlehem actually cover?
One night in a Bethlehem room, with the work done live and the steps written up where everybody can copy them. Nobody stands there forecasting where all of this is heading.
Everything covered is work the businesses in this town already do by hand. Getting back to somebody while they are still deciding who to call. Following up on day three without anyone having to remember. Turning a page of rough notes into a quote or an estimate. Writing a month of marketing in one sitting. Cutting six messages about a time down to one. Producing the summaries, checklists, and standard documents that get typed again and again.
A real piece of the evening is about limits. Some work should not be handed to a tool at all: what you charge, the conversation with a customer who is angry, and anything published where your name sits on it. Those stay with a person, and the reasons get spelled out rather than asserted.
Is AI worth it for a small business in Bethlehem, Pennsylvania?
A seat is $49 early bird while they last. Attend, and if it is not right for you, say so before you leave the room and the registration fee comes back.
Nobody around Bethlehem is working less than they should. The trouble is the arithmetic of a week. A message left until Friday. An estimate typed at ten at night after the last call. A stretch of weeks where nothing went out anywhere. Four emails to land one appointment. The same intake sheet keyed in by hand for the eleventh time.
Thursday moves that pile onto a tool that is good at it and leaves the parts that need a person exactly where they are. You go home with the steps written down. Nothing arrives afterward asking for more money.
Why is this AI seminar built for Bethlehem businesses?
The room is open to anyone running a business in Bethlehem, Freemansburg, Hellertown, Nazareth, or anywhere across Northampton and Lehigh counties. Nobody gets screened on what they sell.
A remodeling crew working the streets off Fourth. A restaurant near the Sun Inn. A barbershop on Broad Street. A landscaper covering Lower Saucon and Bath. A two person bookkeeping office by the Rose Garden. A gym off Route 512. A cleaning company running houses in Hellertown. A nonprofit on the South Side. A real estate agent listing on Prospect Avenue. A repair shop near the Fahy Bridge. An online seller packing orders in a Westgate garage. A dental office on Linden Street. Somebody who is the entire payroll. The paperwork is the same in all of them.
So every example on stage has to hold up across that whole spread. A step that only pays off in one line of work does not earn the room's time.
What do Bethlehem attendees walk away with?
- Be the one who answers first. People in the Lehigh Valley call two or three places before they commit to anybody. Having accurate answers ready for the questions you hear every week means your reply is the one sitting there when they look at their phone.
- Follow up that does not need reminding. A lead from last Tuesday has not gone anywhere. It just has not been touched yet. You will watch the follow up built once so it keeps running through a busy week, a slow week, and a week you spend out on jobs.
- Notes turned into a finished quote. A voice note from a driveway in Hellertown or a page of handwriting becomes an estimate or a proposal in your own wording, so it goes out before you are back at the desk.
- Approve a batch instead of starting blank. A single idea turns into several weeks of emails, posts, and offers. Monday stops being invent something and becomes read through a batch and schedule it.
- Settle a time in one message. Nothing wastes more messages in a small business than agreeing on a time, and it costs more when the job is across the river or out toward Easton. There is a plain way to get it down to one message.
- The documents nobody thanks you for. Weekly summaries, the checklist you hand new people, the same standard letter you rebuild every quarter. It is the least exciting stretch of the evening and the one people write down the most.
- Where the line stays. Pricing judgment stays with you. So does the conversation with a customer who is upset, and anything that goes out in public with your name on it. Thursday is direct about why.
Who is the Bethlehem seminar for?
What owners of any Bethlehem area business get out of the Bethlehem evening
A storefront, a work truck, an office, or a desk in the spare bedroom. The material is identical.
- Stop being the one who types every reply
- Field more inquiries without adding a person
- Put the first step in place Friday morning
What managers and whoever is at the keyboard get out of the Bethlehem evening
You can name the stretch of the week that produces nothing.
- Delete the copy and paste part of your job
- Get the same output without living in the inbox
- Bring the team something they will actually use
What one person shops and second jobs get out of the Bethlehem evening
You are reception, the estimator, and the crew, all at once.
- Reply like there is a team behind you
- Cover every follow up without help
- Stop giving up evenings to paperwork
How does a live seminar compare with free videos and an online course?
| This live seminar | Free online videos | Self-paced AI course | |
|---|---|---|---|
| The room | One Thursday evening at Hyatt Place, other Lehigh Valley owners in the chairs beside you | Your phone, on your own, after everyone is asleep | A login that goes cold by the third week |
| Who it is for | Any small business in Bethlehem or the Valley, with no line of work required | Whatever the feed decides to hand you | Built for everybody in the country, so the examples fit nobody |
| Asking your own question | Asked out loud and answered the same night | A comment nobody returns to | A forum thread that ages badly |
| Seeing it built | Every step done live in order, including the boring ones | Trimmed to the part that held attention | Recorded before the tools moved |
| What follows | Nothing. No course, no subscription | Nothing, and no order either | Usually a bill every month |
What is Bethlehem, PA actually like?
Bethlehem is really two commercial towns joined by a couple of bridges. North of the Lehigh you have Historic Main Street, where business depends on people walking past and choosing your door. South of the river the streets around Third and Fourth run on foot traffic of a different kind, and out past the SteelStacks the customer usually never comes to you at all.
What stays the same on both sides is the pace and the driving. People want an answer today, and a call that lands in voicemail on a Thursday afternoon often gets made to somebody else by Friday. Crossing the Hill to Hill Bridge to go look at a job takes a piece of the morning before any work happens, and Musikfest week or a February storm can wipe out a schedule that took two weeks to build. Anything you can handle in writing is worth handling in writing.
The evening is shaped around that. Everything shown on Thursday is something you could have running before Friday morning.
How Bethlehem businesses are using AI right now
A fair number of Lehigh Valley businesses already do pieces of this, quietly, with nobody technical anywhere in the building.
A garage door company keeps ready answers for the four questions every caller opens with. A caterer on the South Side turns a phone conversation into a written quote before the next call comes in. A tattoo studio near Broad Street writes a month of posts in one Sunday sitting. A one person tax office hands over a page of scribbled meeting notes and gets back a clean summary with a list of next steps. A lawn and snow outfit stopped trading emails over appointment windows. A sign shop off Stefko Boulevard wrote its standard customer instructions once instead of retyping them for every order.
None of it needed a developer, and none of it took judgment away from the owner. Pricing, the difficult phone call, the reply that goes out in public: still a person who knows the customer.
Who teaches the Bethlehem seminar?
The August 20 evening in Bethlehem is taught by Mike Filsaime, who has spent 25 years building companies, Groove, Kartra, WebinarJam, and EverWebinar included.
People follow his teaching because he refuses to use the vocabulary. He says what a tool does, shows the exact steps, and leaves the terminology at the door.
At Hyatt Place on Thursday he works through the writing a Bethlehem business does every week. Anybody can stop him with a question, and the steps end up on paper before the night is over.
What do people who have seen this say about it?
I had no coding experience. No technical background. Nothing. After seeing how to use AI in plain English, I built software and workflows that completely changed my company.
My project lead was wearing too many hats, and the team felt it. This one event showed us how AI could take that work off people's plates. The impact on our sanity has been massive.
Thank you for your incredible knowledge and insight. It made a powerful impact. I don't take anyone's time lightly, least of all someone with your level of marketing genius.
He'll not only make it simple, he'll make it very profitable.
How do you reserve your Bethlehem seat?
Thursday, August 20, 2026 at 6:00 PM. Hyatt Place Bethlehem, 45 West North Street, Bethlehem, PA 18018.
Check to see if there are still tickets available
What do people in Bethlehem ask about the seminar?
Where in Bethlehem is the seminar held?
Hyatt Place Bethlehem, 45 West North Street, Bethlehem, PA 18018, on Thursday, August 20, 2026, starting at 6:00 PM. It is a short walk from Historic Main Street and an easy drive from the South Side, Hellertown, and Nazareth.
What does a Bethlehem seat cost?
$49 while early bird seats last. Attend, and if the evening is not right for you, say so before you leave the room and your registration fee is refunded.
Do I need to know anything about AI before the Bethlehem seminar?
No. If you can write an email and use a browser, you can follow the whole evening. There is no coding, no jargon, and nothing to set up in advance.
What kind of Bethlehem businesses is this actually for?
Every kind. Contractors, repair crews, shops, restaurants, salons, gyms, landscapers, cleaners, accountants, law offices, real estate agents, dental and medical offices, nonprofits, online sellers, agencies, and people who are the whole company. The work on the agenda is work all of them already do.
I run a one person business in Bethlehem. Is Thursday worth the evening?
It fits that situation closely. When you are the only one answering, quoting, and posting, there is nobody else to hand the repetitive writing to, and that is exactly what the evening works on.
What will I be able to do the morning after the Bethlehem seminar?
Set up answers to the questions you get every week, put a follow up in place, turn notes into a quote or proposal, write a batch of marketing in one sitting, cut the scheduling back and forth, and hand off routine written admin. The steps for each are written down in the room.
Is anything sold to me after the Bethlehem evening?
No. There is no course, no subscription, and no upgrade. You pay for the seat, you take the steps home, and that is where it ends.
Who is teaching in Bethlehem, and how do I register?
Mike Filsaime teaches it. His 25 years of company building takes in Groove, Kartra, WebinarJam, and EverWebinar. Use the reserve button on this page to hold a $49 early bird seat for the August 20 evening while they last.
Where does the Bethlehem evening sit in the wider program?
The Bethlehem room is one stop on the Winning With AI program, the touring live AI seminar Mike Filsaime teaches one evening at a time in cities across the United States. Same teacher, same demonstrations, same money-back guarantee in every city; the examples change to match the businesses in the room.
Which other Pennsylvania cities have a seminar page?
All Pennsylvania cities | Every seminar city by state | AI for small business | Is an AI seminar worth it? | Who teaches it | Find a seminar near you